"If you're not in the top three in a Google search, you're not there" - Mortgage Professional America

Podium fintech expert on how to drive more loan applications by topping SEO ranking and engaging clients online

Irrespective of the service or product, ever-more demanding and tech-savvy customers expect convenience and speed when looking to buy a product - and hoping for them to wait patiently in line during the process is not an option.

The pandemic has only served to intensify customer expectations, and while having a well-designed landing page is a first step towards attracting custom, it’s clearly not enough.

Pressure from the big hitters in the retail sector has seen to that. Having a basic understanding of map pack details is a given, while a strong online presence means increasing your SEO ranking and engaging clients through real-time, frictionless consumer-to-business communication.

These last two aspects have become an integral part of the online sales experience, regardless of the industry.

For the doubters still out there Matt Ure, AVP of financial services at Podium, has a stark message. “If you're not in the top three or four in a Google search, I don't even see you – you're not even there. I don't even look at five, six and seven,” he said.

For a broker facing stiff competition on a daily basis, this can have a crippling effect on business, so being at the top of search rankings is paramount.

There are two golden rules to boosting one’s online presence, according to Ure. “You've got to be found online and in order to be searchable, you have to have a lot of...

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