Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Will.
1. Twitter starts advertising in your conversations
Twitter announced earlier this week that the platform is testing new ads that appear in Tweet conversations.
Now testing: ads in Tweet conversations. Exploring brand ads right where the conversation is happening.
More from our revenue product lead Bruce Falck, below ? https://t.co/QpDvKiObRk
— Twitter Business (@TwitterBusiness) October 13, 2021
According to Twitter, the aim is to place ads “right where the conversation is happening” with the promotions being displayed within the first few replies to a tweet. The feature is only currently in testing so it is only available to certain users at the moment.
I completely see the benefits for brands and agree with the sentiment, letting them get right in front of the consumers where they are having conversations on Twitter. It just feels like another step towards adverts becoming part of every aspect of our life, and I fear the impact could be lost for these brands as users start to become blind to ads and promotions.
2. Neeva’s ‘FastTap Search’ feature
When it comes to SEO and search engines, the first thing that comes to mind is Google, however, there are more search engines out there – shocker I know! Neeva is a private search engine that was created by ex-Google executives and aims to “only show you real results”...
Read Full Story: https://browsermedia.agency/blog/my-five-457/
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