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Good morning, Marketers, and where is search marketing headed?
This year’s SMX Next keynote (delivered by yours truly) is dedicated to advancing your search marketing career (regardless of whether you’re a manager, a specialist, a CEO, or a consultant). The job market is wild right now. More companies are investing in SEO and PPC after the pandemic proved online is THE place to be — no matter your business.
On the consultancy side, at the start of the pandemic, I had many clients pull back on their SEO investment because they weren’t sure what was going on and what the future looked like. A month or so in, though, I got a huge influx of leads because businesses realized they HAD to play the SEO and PPC game just to show up to the starting line. It became table stakes.
That reality has only continued to grow. And marketers are the beneficiaries. But what does it mean for your career especially as the big players continue to take away more of our controls and levers? What skills are critical for us as we’re continuing to advance in our professional development? Here are just a few I think will be the game-changers in 2022:
- Working on search marketing soft skills
- Practicing negotiation everywhere
- Choosing your career path...
Read Full Story: https://searchengineland.com/the-possibilities-are-infinite-or-at-least-the-mobile-serps-are-fridays-daily-brief-375198
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