Google Changes Review Structured Data Requirements - Search Engine Journal

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Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page ineligible to be shown for a rich result in the search engine results pages (SERPs) for review related keyword searches.

Review Featured Snippets

Successfully implemented review structured data can make a site eligible for review rich results, including stars, in the search engine results pages (SERPs).

Obtaining those rich results for display in the SERPs is highly coveted because it can lead to more traffic.

The review structured data is an especially important structured data because it relates to products and thus can influence earnings.

Affiliate sites and retailers both use the review structured data because the review snippets can lead to more traffic and sales.

For that reason it’s important to get it as right as possible.

While structured data “optional” warnings are generally okay, error warnings can be indicative of a severe problem that can result in the page becoming ineligible for a rich result.

Review Structured Data Requirements

Review structured data are reviews of things like products, events, stores, courses, a business and many other things.

Not all reviews qualify for review rich results.

There are...

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