In today’s world, everyone uses Google—so much so that “googling” has become a verb. While Google’s visually unassuming white webpage and endless list of blue URLs may seem unremarkable to the majority of browsers, Google search results pages contain the hidden beach-front properties of internet real-estate. This secret weapon is key to building brand awareness and generating web traffic, and it can make or break small businesses looking to establish an online presence. What is this hidden gem, you might ask? The #1 Google search result.
Ranking #1 has myriad positive effects for any eCommerce site. Not only does the top spot have a significantly higher click through rate than links lower down on the list (meaning more people will actually visit the site), but having your name at the top also creates brand trust and authority. The #1 result acts as a giant free billboard presented directly to potential customers.
Because of the enormous positive impact created by claiming this #1 spot, it’s easy to assume that the CEOs with the fattest pockets can simply bid their way to the top. However, the reality is a bit more complicated… and more democratic. Google rankings are determined by something called SEO, or search engine optimization. SEO can’t be bought, but it can be organically grown. Enter the new kids on the digital marketing block: GR0.
GR0 is a digital marketing firm founded in 2020 by SEO experts and long-time friends Kevin Miller and Jonathan Zacharias. Despite the...
Read Full Story: https://techbullion.com/how-gr0-uses-authorship-and-domain-expertise-to-win-the-1st-position-on-google/
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