Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
Every year or so, a new headline comes out that says something to the tune of, “If Your Business Isn’t Doing [insert buzzy tech word here], You’re Wasting Your Marketing Budget.” First, there was social media, then podcasts, then (dun dun dunnnn) content.
“Content” is one of those words that has been used so much, it’s lost all meaning. In the last decade, companies have poured millions of dollars into producing blogs, posts and articles to fill their websites with content — all in the hopes that it would rank them higher on Google search.
We have bad news. Or, actually, Eli Schwartz has bad news. He’s the author of a new book on search-engine optimization called Product-Led SEO: The Why Behind Building Your Organic Growth Strategy that is throwing a bit of a wrench into the content strategies of days past. Justin Kan, co-founder of streaming company Twitch (ever heard of it?), says, “Eli is the master of SEO. His ideas have changed the game for the companies I’ve started and invested in. If you want to understand how to power growth with SEO, you need to learn from Eli.”
The bad news? You’re going to want to completely change your SEO strategy after reading this book.
The good news? It may actually start to work.
Who Is Eli Schwartz, And Why Is He Messing With My Marketing Strategy?
In a world filled with endless thought leaders and keynote speakers, it can be...
Read Full Story: https://www.usmagazine.com/shop-with-us/news/level-up-your-seo-with-product-led-search-by-eli-schwartz/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
