Friday, December 3, 2021

5 New Google Quality Rater Guidelines Updates & Why They Matter - Search Engine Journal

Last updated Tuesday, October 19, 2021 15:49 ET , Source: NewsService

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Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.

While these guidelines have no direct impact on rankings, they give us valuable insight into the many factors Google considers when assessing content quality.

Furthermore, the guidelines are used to train human search quality evaluators, whose feedback is benchmarked and used to inform future Google algorithm updates.

Paying close attention to changes made to the QRG can help to inform the future direction Google may be headed in its changes to the algorithms, and the types of nuance it looks for when it evaluates content and E-A-T.

What’s New In The Search Quality Rater Guidelines October 2021 Update?

  • The definition of ‘Groups of people’ in the YMYL category has changed.
  • How to research reputation information for websites and creators has been refreshed.
  • The ‘Lowest Page Quality’ section has changed substantially.
  • The definition of ‘Upsetting-Offensive’ has been updated.
  • Edits for clarity and consistency throughout.

What do these changes to the guidelines mean, and what do SEO professionals need to know about them?

1. ‘Groups Of People’ In YMYL Content

Google’s update:...

Read Full Story: https://www.searchenginejournal.com/quality-rater-guidelines-updates/424034/

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