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Today’s Ask an SEO question comes from Igor in Skopje, North Macedonia. Igor asks:
“I recently lost almost 90% of my organic traffic and thousands of keyword that I ranked for. My site is [domain redacted]. Can you see where I may be going wrong?”
Hi Igor,
Great question! I took a look at your website and have a good idea about why you lost 90% of your traffic.
It was not a core update from Google that wiped you out, as there aren’t any confirmed ones for the time frame.
It is likely the quality of your website and the external factors you created that are catching up to you.
I looked at the following:
- The original theme of your content and what is published now.
- Whether the content is thin or value-adding.
- Are the backlinks natural or not?
- Advertising disclosure, paid placements, etc…
Let’s jump into a bit more detail about each one of these.
The Original Theme of Your Content vs. What You Have Now
Your website started out as a travel blog (with some posts about animals and jewelry) in 2013, but your recent copy includes “productivity tips for an office,” “mistakes that will kill your home appraisal,” and “nail art.”
Unless you are a major media company with an editorial team, you shouldn’t have tried to branch out into every topic possible.
Aside...
Read Full Story: https://www.searchenginejournal.com/why-lost-organic-traffic/418651/
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