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Good morning, Marketers, what do you think is the biggest risk to technical SEO success?
Over a quarter of respondents (27%) said that an organizational lack of resources (meaning that no one can get changes made) is the biggest deterrent, according to The State of Technical SEO Report (not gated content) from Aira and Women in Tech SEO. The report even includes commentary from 17 professionals: “Resource is the word on everybody’s lips right now. If you are an agency with resources to spare you’ll be hitting 2022 in a really great position,” said Paige Hobart, SEO team director at Roast. “More teams need to understand that when buying in[to] SEO, they also need to ensure that there’s other, supporting resources available (doesn’t need to be full time/fully dedicated),” said Natalie Arney, freelance SEO consultant.
I come across a lot of studies but few are this easy to digest, thanks to the intuitive UI, or this comprehensive, with sections specifically for in-house, agency and freelance SEOs, as well as tools, skillset and technical SEO efficacy. Whether you’re a practitioner yourself or running marketing for your business, there’s data and insights in the study that may help you make better decisions.
George Nguyen,
Editor
Read Full Story: https://searchengineland.com/index-when-indexnow-say-bing-and-yandex-tuesdays-daily-brief-375272
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