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Want to know what Google wants?
Google recommends that publishers review their quality raters guidelines.
SEO professionals have been doing that for years, looking for any clues to unlock some secrets of Google’s algorithm.
But here’s why much of what you’ve read about optimizing for E-A-T may need an update.
What Is E-A-T?
E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. It is a concept created by Google for third-party quality raters as a standardized method for judging search results.
Google also recommends it to publishers as a way to measure the quality of their content.
The reason Google created E-A-T is strictly for measuring the quality of content, particularly for third-party quality raters.
According to Google’s Search Quality Guidelines:
Unless your rating task indicates otherwise, your ratings should be based on the instructions and examples given in these guidelines.
Ratings should not be based on your personal opinions, preferences, religious beliefs, or political views.
Personal opinions would make the ratings submitted to Google unreliable. That’s why the concept of E-A-T was developed.
The search quality raters guidelines and the concept of E-A-T reflect the kinds of sites Google’s algorithm attempts to rank.
...Read Full Story: https://www.searchenginejournal.com/google-eat/surprising-facts-about-e-a-t-seo/
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