IndexNow Elicits Mixed Reactions Including Skepticism - Search Engine Journal

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.

Try For Free

While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over whether the IndexNow was necessary, worth the trouble adopting and doubt as to whether any of its benefits will be realized.

What is IndexNow?

IndexNow is an open source project that is attempting evolve how search engines discover and index content in a way that benefits both search engines and publishers.

IndexNow also promises to rapidly speed up the process of re-indexing content that has been updated and indexing content that is brand new.

Lastly, IndexNow promises to be more energy efficient because they will be crawling websites less often.

The old way of discovering web pages and indexing content is largely unchanged for decades.

Crawlers check web pages on the Internet over and over, regardless if a web page is unchanged or does not exist.

While search engines employ strategies to reduce how many pages are crawled, crawling an unchanged web page can be seen as a profligate use of electricity, like watering a lawn during a...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.