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Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between November and January.
Over two-thirds of shoppers (66%) of shoppers looking to shop in-store will be searching online to find the best locations, gifts, and deals. The stakes are even higher for ecommerce retailers, as competition is stiffer than ever before.
For both real-world and online retailers, a robust online presence in search is integral to sales success this holiday season.
In this column, you’ll find five tips you can put to work today to prepare your retail presents for the oncoming rush of holiday shoppers.
1. Put Your SEO Insights To Work This Holiday Shopping Season
Businesses are being challenged to meet consumers with optimizations and personalization that meet their needs today, not what they were in years or months gone by.
Over a year and a half of disruption due to the pandemic has proven the need for real-time customer insights.
Only using data from previous holiday seasons to inform this year’s campaigns will leave retailers trying to cater to an audience that’s largely moved on.
SEO insights are as close to the real-time voice of customer as you can get.
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Read Full Story: https://www.searchenginejournal.com/holiday-shopping-content-seo/423473/
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