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E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.
These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.
The raters’ feedback is then benchmarked and used by Google to improve its algorithms. E-A-T serves as Google’s criteria for these reviewers to use to measure the extent to which a website offers expert content that can be trusted.
According to the guidelines:
“For all other pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.”
Google instructs its evaluators to consider:
- The E-A-T of the main content of the webpage they are analyzing.
- The website itself.
- The creators of that website’s content.
In the current version of the Quality Guidelines, E-A-T is mentioned 137 times in 175 pages.
Within the past year, E-A-T has become a major topic of discussion within the SEO industry, particularly as it relates to organic traffic performance changes due to Google’s core algorithm updates beginning on...
Read Full Story: https://www.searchenginejournal.com/google-eat/biggest-misconceptions/
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