Google recently updated its requirements for reviews, potentially limiting the visibility of some review websites. Actual SEO Media, Inc. advises that web pages that traffic primarily in those forms of content update their review requirements in accordance with these changes.
Awareness of and compliance with these new rules will be key for businesses to maintain or improve their standings on search engine results pages.
On October 18, 2021, Google updated its requirements for review structured data, intending to make websites with valid reviews more accessible for both its search engine and users. This change is important to understand because failure to comply with the new requirements will mean ineligibility for rich results on Google’s search engine results page. Reverting that ineligibility requires manual review, which takes time and hurts businesses affected. Actual SEO Media, Inc. advises review-based websites to become more aware of and comply with these new rules will be key for businesses to maintain or improve their standings on search engine results pages.
Review structured data are reviews for books, movies, games, recipes, and more. Websites that traffic in these kinds of results will be especially vulnerable to these new changes as much of their clickthrough rates rely on consumers seeing the review results and wanting to know more. The items reviewed include those listed above as well as courses, seasons of creative works as well as the full series and...
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