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Saturday, November 27, 2021

5 marketing strategies businesses in NWA need to leverage - talkbusiness.net

Last updated Friday, October 22, 2021 13:45 ET , Source: NewsService

If you run a small, medium or large business in Northwest Arkansas, your marketing strategies must be optimized to reach your intended audiences.

From restaurants in Fayetteville to roofers in Bentonville, it’s important to make the most of search engine optimization (SEO) and other online strategies for your business to endure and thrive.

OPTIMIZE FOR GOOGLE
As a clear market leader, this powerful search engine remains the favorite among most users. Google’s global search engine market share in June 2021 was 87.76%. That’s why much of your marketing efforts need to be leveraged for Google optimization.

Online tools are available to help you optimize for Google searches. Learn these tools and use them to your benefit:

  • Google My Business: Optimize your business description, write GMB posts, list your service areas, and post your hours.
  • Google Search Console: Use this to improve your site’s performance during searches.
  • Google Analytics: Discover who’s visiting your site and which keywords are working.
  • Google Adwords: Run paid search campaigns to reach your NWA audience.

INCLUDE LOCAL SEO IN YOUR CONTENT
For your website to appear prominently in searches, you need to create SEO content on an ongoing basis. Expand your website pages when you’ve added a new service or opened another location, for example.

Say you’re based in Fayetteville, but you’re about to open new locations in Springdale and Rogers. Boost your local SEO by creating separate location pages. Add content...



Read Full Story: https://talkbusiness.net/2021/10/5-marketing-strategies-businesses-in-nwa-need-to-leverage/

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