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Over the years, there have been countless rumors about search engine optimization (SEO) losing its relevance. Then, the 2020 pandemic happened and businesses doubled down on their SEO efforts. Announced Google algorithm updates became more important than ever, and so did adherence to SEO best practices.
As a result, businesses turned to their invaluable assets -their websites- and reevaluated their SEO, top to bottom. Now, after almost two years, we’re looking back at what has changed and what it means for SEO, and how to set our course for the future.
Here’s what you need to know about how to leverage search engine optimization in 2022.
The need for speed
SEO is now more technical than before, and we’ve been seeing more and more SEOs specializing in technical SEO. While technical SEOs aren’t expected to have top-notch coding skills, a working knowledge of how Google’s algorithm works is a must. That’s become ever more apparent with the roll out of the Core Web Vitals.
Rolled out in June 2021, Core Web Vitals have since been used as ranking signals. In short, they measure and evaluate the speed, responsiveness, and visual stability of websites.
So, what’s exactly new about this? The novelty is that Google took it up a notch and made it a ranking signal. In other words, websites can now get a lower ranking score if they...
Read Full Story: https://www.entrepreneur.com/article/392147
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