Hammal Khan, in his 40s, appears distraught about the future of his past: the very art that did feed his ancestors for generations. While sitting at the bank of a canal traversing his village along the far-flung Sindh-Balochistan border, Hammal deeply reflects on the dwindling appeal and allure of pottery-making passed to him both as a source of income and pride. It was the dawn of technological advancement that heralded the decay of his art. Luckily though, the more recent tech innovations opened up vistas for the revival of the dwindling traditional art. TikTok, for instance, allowed Hammal and so many others of his ilk to breathe a fresh sigh of relief. It enlivened an otherwise dying artistic tradition and indigenous craft, and provided the artisans a platform to showcase their creative talent the world over.
Many an advanced and easier to use tech applications are now floated every other day across the globe. Among them are those that do help many marginalised individuals and groups to restore the lost glory of their art. Through Amazon, Ali Baba, YouTube and various other social media applications, many have not only found a platform to portray their skills but also make money.
Hammal, however, can only use TikTok. His dependence on TikTok alone actually arises from his financial, educational, telecommunication and demographic constraints. Hammal used to share his skills in short videos that his nephew, a student of FSC, used to make from his low-key cellphone. The...
Read Full Story: https://tribune.com.pk/story/2326092/technology-and-indigenous-craft
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