We address some of the biggest SEO challenges marketers are facing today – including UX optimisation, algorithm updates, top spot domination in the search results and getting stakeholders onboard.
The SEO landscape changes every year, bringing new opportunities but also added challenges that search marketers need to overcome. We know the events of 2020 had a major impact on the way people search and shop online in the UK and, this year, it’s the changes going on behind the scenes at Google that are shaking things up.
Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a preview of what the next chapter in search will look like. In this article, we explore how the latest changes in search create new challenges for SEOs and make some older ones even trickier to deal with.
1. UX becoming a top ranking factor
With the recent page experience update and the rollout of Core Web Vitals, Google is paying more attention to user experience (UX) signals than ever. Over the years, we’ve had mobile-friendly updates, page speed signals and a range of UX factors introduced to the ranking algorithm but, now, Google has a cumulative signal for page experience capable of measuring the user experience of websites and individual pages.
Historically, signals like mobile-friendly have never been too demanding but Core Web Vitals puts pages under the microscope.
Currently, there are three Core Web Vitals and Google says it expects to...
Read Full Story: https://www.business2community.com/seo/4-of-the-biggest-challenges-in-seo-right-now-02438036
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
