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Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website to rank in search engines, or tell you how valuable a link from that site might be for your SEO.
Are we talking about Domain Authority or PageRank?
If you said PageRank, congrats! You’ve finally woken up from that coma you went into around 2015.
For the rest of us, and as you probably should have guessed from the title of this article, we’re talking about Domain Authority (DA).
Why do some believe DA a ranking factor?
First things first: Domain Authority is Moz metric. It is a score that ranges from 0-100.
And ever since Moz released DA, it’s caused confusion in the SEO industry.
Domain Authority has been compared to, and confused with, Google’s PageRank – specifically, the retired Toolbar PageRank. At times, DA has even been mistakenly referred to as a “Google metric.”
Some SEO gurus represented DA as the golden ticket into Google’s algorithm. It was a promise to boost your rankings by opening the doors to how search engines rank your site.
These so-called SEO experts are at the helm of these types of emails that flood your inbox.
Screenshot from Gmail, September 2021
It’s difficult to deny...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/domain-authority/
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