Google Offers a Definition of Quality Content - Search Engine Journal

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In a Google SEO office-hours hangout Google’s John Mueller offered a broader definition of what content quality really means. His definition expands on what it means to have quality content and can help publishers who are experiencing issues with content quality.

In general, when the SEO industry focuses on content quality they’re often focusing on improving things related to E-A-T, expertise, authoritativeness and trustworthiness.

The definition of content quality that Mueller shared encompasses E-A-T and even goes beyond that.

Why Content Quality is Important

Content quality can affect a site’s rankings both positively and negatively. It can even cause Google to not trust a site and not display rich results from the website.

Over the years the SEO industry has focused on author signals, the quantity of advertising on the page, and the text of the content itself.

But what Mueller said about content quality encompasses those signals and extends even further.

Question About Quality Content and SEO

The question asked in the Google Hangout was in the context of the relative importance of technical SEO versus content quality.

Here is the question:

“I know it’s been said before that making technical improvements is less important to SEO than having quality...

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