Gameloft, a French video game publisher, has appointed Alt-Tech Digital as its advertising inventory representative in Pakistan. Operating since 1999, the company has been a stable name in the videogame industry since the turn of the millennium and is known across the world for its mobile games such as Asphalt, a series of racing video games.
Why would Gameloft want to enter Pakistan? For starters, it is a company that is focused mostly on the mobile games segment – and that is something that has been big in Pakistan for a while. Everyone remembers borrowing phones from their parents to play either pre-installed games in the early 2000s and downloading them after the smartphone revolution. The proliferation of games such as PUBG in Pakistan is also proof that there is a large mobile games market here.
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