News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO.
Christine Liang, the Senior SEO Director at The New York Times, brought solutions to the 2021 News and Editorial SEO Summit (NESS) via her presentation, “Everything you need to know about editorial SEO.”
As Liang said, “The news space is complicated. There’s Top Stories, Google News, domestic and international algorithms, the list goes on and on. It can feel utterly overwhelming.”
But, she added, “I’m here to uncomplicate things.”
Liang shared a number of news SEO tips that The New York Times and other major publications like theirs use to optimize content for maximum visibility in search. Here are 10 you can put to work for your own site.
1. Keyword Research: Focus On Search Intent
Liang advised the 600 news publishing and marketing professionals attending NESS to start their keyword research with Google’s autocomplete feature. She advised, “Evaluate the types of search results that show up for your keyword.”
For example, ask yourself:
- How are searchers talking about the topic?
- How are competitors addressing the topic?
- What types of content are coming up for the topic?
She said, “Doing your research will help you narrow in on the keyword and search intent.”
Liang also recommended gauging interest in keywords with Google Trends. “Understand search demand for a topic by looking at different timeframes.”
And she urged attendees to scroll...
Read Full Story: https://www.searchenginejournal.com/top-news-seo-tips-nytimes/424911/
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