Google Says Non-AMP Page Throttling & Other AG Paxton's Claims Baseless - Search Engine Roundtable

First, please go read Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims story on Search Engine Land. In short, the claims from Attorney General Paxton said that Google throttled non-AMP pages and used various techniques to promote its own ad business and much more.

Here is a snippet from the article:

Newly unredacted complaints against Google allege that the search giant’s Accelerated Mobile Pages (AMP), which the company claimed would “dramatically improve” mobile web performance when it launched in 2015, was in fact a scheme to coerce publishers into using the format in order to limit advertising dollars not spent on its own ad exchanges.

The complaint, which is led by the State of Texas on behalf of 16 mostly Republican states, goes so far as to allege Google even throttled the load speed of pages not using AMP in order to give a “nice comparative boost” to AMP.

“Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow,” it reads. “‘Header Bidding can often increase latency of web pages and create security flaws when executed incorrectly,’ Google falsely claimed. Internally, Google employees grappled with ‘how to [publicly] justify [Google] making something slower,'” according to the complaint.

Read the whole thing for more details.

The SEO community and wider - was up in arms on Twitter the past few days, espesially over the weekend about these...

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