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In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are shown with a continuous scroll format.
Continuous (Infinite) Scroll and Google Search Results
Continuous scroll, also known as Infinite Scroll is a way to show content without forcing the site visitor to click on a link to another page.
It’s a frictionless way to present the user what they want to see, without making them go through the largely superfluous action of a clicking a link to see a new page.
It’s particularly a good user experience in situations where a site visitor is browsing for content.
The application of infinite scrolling is wildly successful in the context of social media.
A case can be made that it’s appropriate for search results as well.
How is an Impression Measured in a Continuous Scroll?
The person asking the question noted that employees at her agency disagreed in opinions of what constituted an impression in search results that displayed in a continuous scroll format.
This is the question:
“My question is …wildly debated at my agency. It’s about impressions.
So can you tell us what classifies an impressions in Google Search Console (GSC) and how...
Read Full Story: https://www.searchenginejournal.com/search-console-impressions-report-continuous-scroll-serps/424803/
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