What are podcast knowledge panels? Google began showing a specific podcast knowledge panel on October 12, 2021. It displays the podcast name, image, and description on the right sidebar. As of October 25, there is no link within the knowledge panel to listen to the podcast.
Read more >> Podcast knowledge panels go live in Google Search
Which podcasts got a knowledge panel? Over 50% of podcasts got a knowledge panel overnight. And they sprang from the Google Podcast Knowledge Graph vertical. RSS seems to be the key: Your feed into Google Podcasts is key. Google applied new, stricter rules for podcast feeds a couple of months ago, and Mordy Oberstein suggested that was the precursor to what happened on the 12th of October.
It seems that podcasts that adhere to those rules have gotten a knowledge panel. That’s not firm data, it’s an observation, but it seems fair enough to assume. In sum, this is a promotion for Google Podcasts, putting it on a par with Google Books and Google Scholar for triggering knowledge panels.
Before this update, about 10% of podcasts had a knowledge panel. That’s according to data from Kalicube Pro (which tracks about 500 podcasts). Now they all trigger thanks to other sources, such as Wikipedia, or IMDB. And the podcast knowledge panels that existed before have largely stayed the same.
If my podcast didn’t get a knowledge panel, how can I get one? Make sure that your RSS feed adheres to Google’s rules. If you do that, you will probably trigger...
Read Full Story: https://searchengineland.com/googles-podcast-knowledge-panel-update-your-questions-answered-375489
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