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How can you consistently lead the news in search when hot stories are breaking?
That’s a difficult enough task on its own. But publishing success isn’t only about dominating in Google News. Far from it.
Building a viable news business requires multiple revenue streams powered by evergreen content, informational/educational resources, and ongoing audience engagement, as well.
SEO for news organizations is a unique beast, and it’s a space that moves at breakneck speed.
Marketers in this space are constantly being challenged by new features and opportunities in search, savvy competitors, and Google’s ever-evolving understanding of what makes news… well, newsworthy.
Here’s just a small taste of the interesting conversations you may have missed on the first day of NESS, the inaugural news SEO conference from the NewsSEO.io community.
1. E-A-T and News SEO with Lily Ray
“Google News and Google Discover are probably the two areas where E-A-T matters the most,” said Lily Ray, Sr. Director of SEO and Head of Organic Research at Amsive Digital.
Lily shared tips from Danny Sullivan’s recent GNI Community News Summit presentation in her discussion of the importance of E-A-T in news ranking.
Google doesn’t want to see all news articles authored generically “By...
Read Full Story: https://www.searchenginejournal.com/news-seo-expert-tips/424871/
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