Since its announcement, the page experience update generated much speculation among SEOs. This was because it made user experience more of a Google ranking factor than it had been before and because it was announced more than a year ahead of its rollout.
Roughly two months before the rollout, Google went on record to say that the page experience update would be relatively minor: “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes.”
Now that the update has been fully rolled out for several months, it’s time to review its impact as well as discuss a new way to optimize Core Web Vitals (CWV) and improve your user experience.
Few SEOs have seen significant rankings changes, but that’s only part of the story
“I don’t know anyone who has been impacted. Even those that had a really bad score… major improvements and no change,” UK-based freelance SEO consultant Andy Drinkwater said on Twitter, speaking specifically in regards to impacts on the search results (rankings). Drinkwater’s experience seems common — numerous other SEOs have also shared that the investment in improving CWV has yet to yield returns in the SERPs.
Isolating the page experience update. It’s important to recognize that any perceived results from optimizing CWV might not have occurred in isolation. The page experience update rolled out between ...
Read Full Story: https://searchengineland.com/core-web-vitals-the-seo-retrospective-and-an-introduction-to-optimizing-with-priority-hints-375536
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