It's time CEOs gave SEO the attention it deserves - here's why - TechRadar

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CEOs likely know from their marketing departments that paid techniques are just one branch of their digital marketing efforts. In reality, the tactics for digital marketing constantly evolve in line with new tech trends, regulations, and audience preferences. With digital marketing changing faster than ever, business leaders risk relying on tactics that are no longer relevant in today’s digital landscape.

For example, in recent years paid social advertising has become more expensive while its effectiveness has dropped. This is due in part to an oversaturated market, with social channels established as the go-to marketing focus during the pandemic. In today’s search-first world, CEOs should recognize that organic search is a more viable, cost-effective option for customer acquisition, providing long-term benefits to their company’s digital presence - and acknowledge the role SEO plays in the success of this.

Most marketing teams are adept at on-site SEO. They understand the need to optimize content and consider keywords to create stronger online engagement. With recent search engine updates, however, technical SEO and website health have become increasingly important drivers in organic search—yet these factors are still often overlooked as necessary elements in marketing and conversion strategies. This oversight can be combated with a dedicated SEO department, but it is all too common for SEO teams to run in silos and not be integrated into...

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