52% of Companies in Latin America Believe That SEO is Not Fundamental - MarTech Series

WeAreContent, presented last month with partners of the IAB in the region, the results of the SEO Latin America 2021 digital study.

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study.

Nowadays, most people who find themselves with a need, challenge, or doubt, consult Google. That’s why search engines have become a vital part of human life, and that’s why companies should consider organic positioning as one of the essential tools of any digital strategy.

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But how can we improve the positioning of our website in search engines?
There are two ways to get it:
a. Through organic positioning
b. Paid positioning.

The latter are the texts that appear with the word “Ad” on the left side. On the other hand, the former is defined by search engines. This system assigns them according to the quality of the content produced. In addition, other variables analyzed in this study are taken into account.
According to the MOZ platform (www.moz.com), organic results represent 62% of the clicks achieved on the first page, while paid results only represent 2.8%.

With the above as a premise, it cannot be ignored that a digital strategy should consider SEO as a fundamental technique. Organic results...

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