Google is introducing a new “Deals” feed in the Shopping tab along with additional Merchant Center features to support retailers running promotions, sales and price drops, the company announced Thursday. It is also expanding its integrations with Shopify and WooCommerce to enable merchants to showcase their deals across Google surfaces.
The new “Deals” feed. All products with a deals badge are now automatically eligible to show in a new feed within the Shopping tab of the search results. This new feed is shown when a user searches for generic deal-related or shopping event-related queries, like “deals” or “black friday,” (shown above) or when “Deals” is selected from the drop-down menu in the Shopping tab (shown below).
New ways to track your deals in Merchant Center. Merchants can now see which of their products is eligible for a deals badge from the products tab in Google Merchant Center. Eligibility is based on promotions, sales prices and/or price drops.
In addition, a new dashboard (shown above) breaks out data on impressions, clicks and click-through rate for Shopping ads for products with a deals badge. The data can be segmented by promotion type, product, brand and category.
Deeper integration with Shopify and WooCommerce. Building on Shopify and WooCommerce integrations announced earlier this year, retailers on these platforms are now able to show their existing deals across Google surfaces (Search, the Shopping tab, Images and Lens).
And, starting next month,...
Read Full Story: https://searchengineland.com/google-introduces-new-deals-features-for-the-shopping-tab-and-merchant-center-375632
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