Scrapers’ backlinks, Orphan pages and Google Juice: 10 SEO things web owners need to know - TechRadar

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Dabbling with website builders and web hosting? PageRank and generally speaking Google’s algorithmic structure depends a lot on backlinks, both internal and external. However, the sheer volume of changes happening in the world of SEO might leave those who aspire to take their new web properties to new heights, a bit lost.

We probed Joshua Hardwick, Head of content at Ahrefs and Patrick Stox, Technical SEO and Product Advisor at Ahrefs on a few niche but still interesting topics on link building.

How does one find orphaned pages (i.e. pages with no internal links to) on a site?

JH: Orphan pages are actually kind of tricky to find. The “best” way is probably going to be crawling your site with something like Ahrefs’ Site Audit and using backlinks & sitemaps as URL sources. This is not a foolproof way to find every orphan page but because it uses backlinks and sitemaps as a source of URLs on your site, it will know if those pages have no internal links after the crawl.

PS: In general to find orphan pages you need to crawl a site and combine that data with other sources of data for pages. In the case of Site Audit, we have sitemaps, backlinks, or you can upload a custom list of pages. The pages not found with the normal crawl but included in other sources are the orphan pages.

Websites often split a longer page (often a review) and put less important information (but nonetheless valid) on subsequent pages. Does it have an impact on...

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