SEO and Temporarily Out-of-Stock Product Pages - Search Engine Journal

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Google’s John Mueller answered an Office-hours hangout question about what to do about web pages for products that are temporarily out of stock. The person asking the question wanted to know how to balance concerns about SEO with the user experience of users who may not like a page with out of stock products.

Temporarily Out of Stock Products and Poor User Experience

Many merchants are suffering from supply chain issues and are having difficulty keeping products in stock. Showing site visitors a web page full of products that are temporarily out of stock is a bad user experience.

People may leave that site and never return.

Google’s John Mueller Offers SEO-Friendly Solution for Out of Stock Pages

Will Removing Out of Stock Pages Hurt SEO?

The person asking the question was concerned that removing the pages of temporarily out of stock items might harm the ability of those pages to rank once they’re back in stock.

John Mueller explains how Google ranks out of stock product pages that are temporarily removed and subsequently restored when they’re back in stock.

He also suggested different ways to handle the web pages of products that are temporarily out of stock.

How to Balance the User Experience and SEO?

The SEO for the ecommerce site asked the...

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