Optimizing your website for both search engines and users is a crucial part of success.
Opinions expressed by Entrepreneur contributors are their own.
What makes a “good” website? High organic rankings? Valuable content? Customer experience? Or something entirely altogether? While experts worldwide have varying opinions of what a website should look like, they all agree that there is no single factor to determine the quality of a website. This is why optimizing your website for both search engines, and users is a crucial part of a website strategy. And here are six free tools that can help you better optimize your website.
1. Hotjar
Hotjar is your all-in-one suit for gathering qualitative data. It includes a series of tools that help you generate heat maps, funnel tracking, user polls, surveys, and everything qualitative. Hotjar offers webmasters and SEO experts a host of tools to work with, is easy to use, and free-for-all.
2. Google Analytics
Understanding user behavior is crucial for optimizing your website. Whether you are an e-commerce website trying to maximize your conversions or an information website looking to extend user time on your website, forming SEO strategies without understanding what visitors do on your website is a lost cause. Google Analytics allows webmasters to track user behavior when they navigate a site. It automatically collects data and offers customized reports to understand user behavior better. And it is free to use.
3. Google Optimize
If you...
Read Full Story: https://www.entrepreneur.com/article/380185
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
