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In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing with the title tag rewrite problem.
What Factors Influence Title Tag Algorithm?
The person asking the question wanted to know what factors influenced Google’s algorithm to change title tags.
The question about title tag rewrites:
“In the summer Google released an update in title generation for web pages. Could you tell us what factors this new algorithm decides which titles should be changed.
We tried using the new documentation on this but nothing seems to work.
The update affected some of our pages, most of the time it’s a category page, its title is cut and the brand domain name is added.
We’ve noticed some other sites in the search results have this problem at the same time.
We see that our main rival in the search results have the same titles they’ve been using since before the update.”
John Mueller On Fixing Title Tag Rewriting
Algorithm Factors for Title Tag Rewrites
The person asked for title tag algorithm factors that go into deciding when to rewrite title tags.
Google has already offered that information in documentation of how the title tag...
Read Full Story: https://www.searchenginejournal.com/how-to-fix-google-title-tag-rewriting/425408/
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