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Content is King.
Content is SEO.
Content marketers will rule the world (I just made that one up, but I stand by it).
No doubt, content is an integral part of your digital marketing and SEO strategies. You cannot do SEO without something to put on the page.
You can’t offer value or engage your audience with no text, imagery, audio, or video on the page.
But is content a ranking factor in Google’s search algorithms?
The Evidence For Content As A Ranking Factor
Content is foundational to how search works – and it features heavily in Google’s own “How Search works” resource:
Once Google understands the meaning of the query – the searcher’s intent – content is analyzed to determine each page’s relevance.
Which content characteristics matter (and how much) vary for different types of queries. This is why Google has higher standards for Your Money, Your Life (YMYL) content, as it can potentially impact a person’s wellness or livelihood.
Check out this Google Webmaster Tools online course on how to make a great site, as it appeared in 2014 (the page has since been redirected).
The module’s lessons were:
- 1.1 Determine if you want a website.
- 1.2 Set up a new website.
- 1.3 Identify your audience.
- 1.4 Create valuable content.
- 1.5 Organize your site structure.
- 1.6...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/content/
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