At Google’s 2021 Search On event, the search giant shared an early look at the future of multimodal search – search that combines different methods to get more relevant results.
Search on the web has historically been mostly text-based, with searchers using words to relay what they wanted to find. Even when technology advanced enough to make innovations like visual search possible, searchers would still have to pick a single method to carry out their search: either visual input, or text input, which limits the amount of nuance that can be conveyed.
But thanks to Google’s Multitask Unified Model (or MUM) technology, it will soon be possible to combine different modes of search to obtain a more relevant result. For example, Google’s VP of Search, Pandu Nayak, showed how searchers could use an image of someone wearing a colourfully patterned shirt and combine it with the words, ‘Socks with this pattern,’ to bring up socks with a similar look. This is something that would not be possible with text or visuals alone.
Google’s VP of Search Pandu Nayak demonstrates Google’s new multimodal search capabilities at Search On 2021. Image: Google
Google has also shared other ways that MUM will enhance the search experience, such as by applying understanding of how users typically interact with a topic to display “deeper insights” – such as surfacing how-to guides for painting with acrylics in response to the query ‘acrylic painting’, even if the words ‘how to’ weren’t included. Other...
Read Full Story: https://econsultancy.com/what-will-google-multimodal-search-mum-tech-mean-for-seo/
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