Google Analytics is a service offered by Google that tracks, reports, and analyzes website data. Knowing Google Analytics is a must for webmasters, no matter what industry you are in. It provides vital information about your site that you can use to drive smarter decisions. While there are many layers to Google Analytics, it is probably best to start with some general tips.
Google Analytics Tips for Web Developers
In this article, we will focus on five core concepts of Google Analytics: getting to know your audience, getting to know your data, understanding why the data matters, optimizing your data and learning from your mistakes.
Get To Know Your Audience
Who is your audience? How old are they? Where are they located? What web browsers are they using? Are they using the desktop or mobile version of your site? How are they getting to your site? These are the kinds of questions you should ask yourself about the people who visit your site and how they engage with it. It is important to know WHO is visiting your site so that you can deliver a better experience that feels more catered to them. The more you know about your audience, the more you can achieve this. It also gives you insights that can help you make better decisions. For instance, the age of your audience can help you decide which social media platforms you should focus on. If the age is high, Facebook or LinkedIn is probably your best bet. If the age is low, Snapchat and TikTok would be the most appropriate.
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