Google Analytics and Google Search Console are important tools to track and analyze how well your law firm’s website contributes to content marketing efforts, brand recognition, and overall business goals. They offer in-depth data and customizable reports related to website performance, user engagement, functionality, and optimization.
With a strong understanding of how to use and connect Google Analytics and Google Search Console and how to interpret and act on what’s learned through the two tools, lawyers can ensure their website is positioned for success. But in order to get the most from them, you need to know how they work.
We’ve already covered why Google Analytics and Google Search Console are important. Here we’ll explain what the tools are and how to use them.
What is Google Analytics?
The simplest explanation of Google Analytics is that it’s a free website performance tracking tool. It gathers data that can be customized, filtered, and organized in reports. With Google Analytics, law firms can see how many people visit their site and what pages they view. You can learn how long visitors stay, their behavior, audience characteristics and demographics, and other performance and activity data.
While digital marketers use custom and saved reports in Google Analytics, the default reports provide relevant information and are a good place to start if you’re new to using this tool. These default reports are broken down into Real-Time, Audience, Acquisition, Behavior and...
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