Every founder dreams of success, although all entrepreneurs have unique interpretations of what success is. For some, it’s being able to navigate a team through hybrid working arrangements. For others, it’s turning frustrated customers into fans or hitting a seven-figure income.
No matter how you define success, one thing’s for sure: You can always use advice getting there. And that’s where books can be extremely helpful.
It’s hardly a secret that some of the world’s most successful people read ravenously. You might call them “leader readers.” And they prove that if you want wisdom, you can get it—even on a tight schedule.
Add reading to your to-do list and you will reap the benefits. You can start with these success-focused works hot off the presses.
1. Atul Minocha - Lies, Damned Lies, and Marketing
You’ve just about had it with marketing. Despite putting money toward Google and Facebook ads, you’re seeing less traction than you’d find on a slip-and-slide. What’s going on? Yale-educated Atul Minocha might say that you’ve fallen for Lies, Damned Lies, and Marketing.
Minocha’s experience in companies at all stages has led him to develop beliefs and strategies to help startups and enterprises turn the corner on their marketing. In his book, he addresses the reasons so many organizations can’t seem to gain marketing momentum. You’ll learn everything from when to turn on the creative to how to crack what he calls the Google code. Remember: Success can’t come to a modern...
Read Full Story: https://www.forbes.com/sites/serenitygibbons/2021/11/02/success-tips-for-every-entrepreneur/
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