Setting goals, selecting relevant key performance indicators (KPIs), and measuring successes and failures are all core components of a solid content marketing plan for lawyers. In the final stages, in-depth analysis of content performance should occur, but it needs to be done with purpose and strategic direction.
Tools like Google Analytics (GA) and Google Search Console (GSC) can be invaluable during this process. They provide extensive data about website performance, audience engagement, functionality, and optimization. Since websites are a key platform for lawyers to distribute content, build professional recognition and authority, and garner leads, analyzing your website is essential for success.
The combination of customizable reports, user data, filters, and goal-setting features in Google Analytics and Google Search Console allows you to track the impact of your firm’s online content. Lawyers can see whether they’re connecting with and reaching the right people, how Google views their site, and ultimately, how to improve visibility and a strong presence.
But do you know how to use Google Analytics and Google Search Console? Keep reading to learn what these tools offer and why they’re important to lawyers. We explain how the information they track can be used to meet your law firm’s goals and leverage what’s learned to guide ongoing content marketing efforts.
Beyond setting up both of these tools individually, lawyers should connect Google Search Console and Google...
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