Holiday shopping is getting an early start, but there’s still time to finish prepping your website, campaigns, and overall operations to fill those orders. To help you avoid finding coal in your company stockings, here are five strategies and elements you can address now and prepare yourself for a successful holiday selling season.
1. Refresh your Brand Story
Amazon remains the top marketplace for eCommerce brands’ holiday sales. Last year, one report estimated that 11% of consumers planned to buy all holiday gifts on Amazon. Tap into that market by creating a compelling connection with shoppers. Thankfully, you get access to a custom set of content tools within Amazon’s A+ Content Manager. Start by optimizing your Amazon Brand Story with a mix of content, photos, and similar visuals.
The Brand Story is where you can tell customers about your company. Not only do you get to add a logo and some products, but you can offer a brief description. Updating this for holidays allows you to create a tailored message. You might highlight where you donate, eco-friendly efforts, or your reason for the holiday season.
Many companies use this feature to tell a story about their holiday products or best sellers. It’s a digital window display where people are eager to read and see what you’re offering.
2. Verify your sales SEO
With most of your sales happening during the holiday season, you need top SEO work done ahead of time. That starts with established best practices, such as getting...
Read Full Story: https://www.business2community.com/ecommerce/5-things-to-finalize-and-be-ready-for-holiday-sales-2021-02439107
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
