Google News stopped serving in Spain in 2014 after local legislation required news publishers to charge Google to show headlines, snippets, or whole articles in the News service. Today, the company announced that the News service will reopen early next in Spain due to Royal Decree implementing the European Copyright Directive.
What is the European Union Copyright Directive? This legislation “allows third-party online news platforms to negotiate directly with content providers” instead of mandating they all charge news services like Google News collective fees, according to Reuters. The new law means that individual publications can choose whether or not they want to charge Google and other news aggregation services to include their stories, and, as such, these news services can choose whether or not to include them in their aggregation platforms.
Benefits to publishers. It’s very likely that many publishers took a traffic and therefore ad revenue hit when Google News and similar news aggregation services stopped offering the platform in Spain. By reintroducing it into the area, there will likely be increases in the number of views and readers.
Benefits to Google. “The big difference from Google’s point of view is that it no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers,” wrote James Vincent for The Verge. Many publications will end up waiving these fees due to the amount of traffic they receive from...
Read Full Story: https://searchengineland.com/google-news-returns-to-spain-after-legislation-changes-375752
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
