While more and more companies often rely on paid marketing channels like Google Ads to bring in sales, the Organic Search channel is often left ignored despite its great growth potential. Or worse, it's being used without any alignment to the business strategy.
Yet, Search Engine Optimization proves itself to be one of the biggest opportunities to scale a site's traffic and revenue numbers, as a recent study shows. The issue? An ever-growing competitive barrier to enter and rank in the top 10 search results.
That's why the SEO tactics used nowadays are so multidisciplinary - they involve technical site optimizations that adhere to search engines' best practices, search-based content creation to capture potential customers, and creative PR campaigns that discuss hot topics, present timely search data or eye-catching visuals. Implementing a successful SEO strategy basically means working together with the product team, the marketing and PR departments, and with the design and development ones.
Competitions like the European Search Awards analyze hundreds of campaigns every year, looking for the very best in terms of ROI, creativity, and innovation. This year, Romanian companies were strongly commended, with brands like Intersport, Mobexpert, and Veranda Mall showing up as winners on the virtual stage. Here’s how their campaigns, put together by the team of Romanian SEO professionals at Vertify, brought much needed results and stole the spotlight by winning multiple...
Read Full Story: https://www.romania-insider.com/how-did-these-successful-seo-campaigns-push-romania-top-european-search-awards
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