Press Release Distribution Services: 6 Important Features To Consider - Search Engine Journal

Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a voice in their market.

Press releases can be powerful, and working with experts can help remove a lot of the guesswork. However, it can be easy to waste your marketing budget if the distributor you select is not a good fit.

PR distribution service providers can help businesses send press releases to a pre-existing list of media contacts and journalists or by syndicating the press release to different media sites. They can also help you connect with social networks, bloggers, and influencers.

To get the maximum ROI, there are a six key features to consider when choosing a press release distribution partner.

1. Level Of Media Traction & Exposure

Gaining maximum media exposure and being heard are the primary services any PR distribution company must be able to provide. Your announcement can earn a good level of media traction if you use the right newswire with a good list of media outlets, or a solid syndication system.

Achieving significant media traction depends on a few factors, such as:

• The authoritativeness of the media sites picking up your news.
• Optimization of your press releases for relevant search terms.
• The number of media sites featuring your PR.

Authority, trust, and relevance are the three pillars of SEO. In other types of marketing channels, authority, relevance,...

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