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Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue.
It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing that more businesses are choosing Shopify as their platform of choice for eCommerce.
Not only has the platform attracted small to medium size businesses but we’re seeing more and more major retailers such as Staples and Dressbarn using the platform.
Clearly, Shopify is attracting sites with bigger technological requirements.
A lot of these larger Shopify stores are utilizing the Fast Simon technology for faceted navigation, category page personalization, improving internal site search, and more.
In this column, we’ll take a look at a Fast Simon integration, some of the issues that arose, and tips you can use to make yours go smoother.
Adding Fast Simon To Shopify: A Case Study
Fast Simon is a shopper interaction tool that can help increase conversions and average order value by automating some CRO tasks using AI, and integrates with WooCommerce, BigCommerce, and Magento, as well.
We had a client implement Fast Simon in December 2020 and while initially there appeared to be improvements, we can see that organic traffic and visibility took a sharp drop in May 2021.
While the...
Read Full Story: https://www.searchenginejournal.com/shopify-seo-case-study/423395/
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