Presented by yellowHEAD
Look ahead to the most important trends in ecommerce performance marketing, from optimizing first-party data to implementing the newest techniques for SEO, paid acquisition, ad bidding, voice search, and more, in this VB Live event.
There was an earthquake this year in the performance marketing industry, says Asaf Yanai, VP of growth at yellowHEAD. As most now know, the seismic activity came courtesy of Apple when the company introduced new privacy regulations and changes to third-party cookies.
“It caught most advertisers by surprise,” Yanai says. “Within almost a day, their entire campaigns became obscured. They could not get the same level of data as they had before. They could not optimize their campaigns.”
First came the shock, but the big challenge has been trying to figure out what comes next — how do you optimize in this brand-new landscape where data has become tremendously limited, and how do you fill in those data gaps? Advertisers have been forced to come up with innovative and creative ways of completing this data, and many have shifted to alternative platforms, like Google and Apple Search Ads.
The change has shaken up all industry predictions for 2022, the first year that can truly be called post-COVID, Yanai says. Here’s a look at some of the top trends that are emerging.
What marketers need to know for 2022
The need for SEO brilliance. With performance campaigns being undercut by a 20-to-40% reduction in...
Read Full Story: https://venturebeat.com/2021/11/03/the-big-performance-marketing-shakeup-of-2021-and-the-trends-for-2022-vb-live/
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