SEO is a three-letter word that is so powerful it drives marketing strategy for pretty much every company with an online presence. There’s a good reason for that. A successful approach to SEO can lead to significant increases in your bottom line. Good SEO practices can also help you level up your recruiting efforts.
What Is SEO?
SEO stands for Search Engine Optimization. It is a collection of practices used to optimize web content to be more appealing for search engine algorithms.
When SEO is applied correctly, your content ranks high in relevant search results. The traffic to your web pages from a search engine results page (SERP) is known as “organic” or SEO traffic. It is differentiated from traffic that arrives from advertisements, which is known as “paid search.”
Which Factors Influence SEO?
Search engines have been fairly secretive about the factors that influence SEO. However, SEO experts have been able to use what little information Google provides and identify several elements that can impact search engine optimization. These include:
- Page performance (loading speed)
- Mobile-friendliness
- High authority links
- User experience
- Off-page factors (backlinks and social signals)
- Bounce rate
- Ease of indexing (the ability of search engines to read and index the content)
- Use of keywords
- Search intent (relevance)
There have been books devoted to the practice of SEO and entire professions dedicated to its perfection. While it’s a good investment to have your company and...
Read Full Story: https://www.comparably.com/news/the-power-of-seo/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
