Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important?
Opinions expressed by Entrepreneur contributors are their own.
If you’re an entrepreneur with a business of any size, you’re too painfully aware of your digital footprint. You're made to sweat over the traffic numbers to your site, stare blankly at graphs and charts generated by WordPress or Google that seem to hold the value of your fledgling company in their pixelated, metaphorical hands.
Maybe your company isn’t new at all. Perhaps you were a few years off retirement when Covid struck, forcing you to adapt quickly or risk losing it all. In either scenario, the outcome is no doubt much the same.
You turned to social media to help save or grow your business.
Fair enough. Over half the world’s population has a social media account after all. That also certainly seems like the logical thing to do right now, given the post-pandemic situation. It doesn’t take a brilliant business tactician to recognize the sense in expanding an online presence. But what can social media really do for your business?
Before we go any further, we ought to define what we mean by “social media”. Sure there are the self-proclaimed social media giants (Facebook, Instagram, Twitter) but it takes the form of any kind of interactive, profile-requiring online media. That could be your blog with a comments section. It might be your YouTube channel or podcast page. Anything really where you...
Read Full Story: https://www.entrepreneur.com/article/389333
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