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Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.
“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.
“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.
The rebranding announcement came with a few new features, too.
What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?
What’s New With Your Google Business Profile?
The option to edit your Business Profile information from search has been around for several months, but now you can complete verification or resolve other issues with your Business Profile directly from search.
To do this, just do a search for your company’s name on Google or on the Google Maps app and you’ll see an option to verify your Business Profile or resolve other issues your profile might have, like a suspension.
Screenshot From Google My Business Help, November...
Read Full Story: https://www.searchenginejournal.com/google-business-profile-overview/425984/
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