Does Social Media Activity Influence SEO Success? - Business 2 Community

We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your website’s SEO?

There are many studies out there, like this very thorough SEO/Social Media examination from CognitiveSEO from 2016 that proves that social media does impact your website’s rankings, but in what way exactly?

Here’s a quote from an article in Search Engine Journal from last summer that sums it up nicely…

“What we can say with confidence today is that social signals have a relationship with organic rankings, but they do not directly influence those rankings.” – Kristopher Jones, Search Engine Journal

So, what exactly is that “relationship” and how can it influence your SEO success? Let’s take a look. Specifically, I want to focus on the following…

1. How social media influences the success of your content
2. Social media as a signal of trust and authority
3. Building backlinks through social media exposure

Let’s get into each of these, mmmkay?

But first, this disclaimer. I’ve started just about every post since I started working at Wellspring Digital with some statement about the importance of knowing your audience. So, I’m not going to go into it other than to say, IT’S IMPORTANT TO KNOW YOUR AUDIENCE!

I feel better, don’t you?

How Social Media Influences the Success of Your Content

Social media is not a panacea for all your digital marketing woes. In fact, poorly executed social media campaigns can do more harm than...

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